UNIT 8 REBECCA

Responding to a commission

Actvity 1

Reebok Brief- 

The reebok brief has covered many bullet points right in the middle at the from of the brief it shows the name Reebok and shows lot of detail about the target audience. It shows the target audience very clearly as it states MEN "35-50 years old" who have a career that is important to them. The purpose isn't really shown but it is a brief to help to inform and show awareness to other men in the world, includes context throughout the brief to show what the company contains. The method of creation is that it helps to show a freedom inside of the creator.

Pop Rocks Brief -

The pop rocks brief shows then name of the client clearly as in the top right hand corner the name is presented. From reading the brief the target for Pop Rocks are boys and girls aged 9-11 so basically children who are in primary school and influenced by what everyone else is then eating and this then leads to more sells for the choclates and mainly the target audience prefers bold tastes and product that are innotative to a wide target audience. The purpose is yht it advertises the sweeties  all around for the target audience for them to then purchase. Context shown is good as well as it gives context about the product and the considerations would be what we consider whilst looking at the brief and I am considering that pop rocks is very well known towards younger children and most of them have them daily. The method of creation as it has a website this helps to show thr people you don't always have to get them from the shops.

Hush Puppies Brief-

The Hush Puppies brief straight away presents the name of the client and the target audience that it is aimed at. In the brief, it states that males and females that are between 20-40 years where then the actual audience belonging to different types. The purpose is to inform the audience about the Hush Puppies and the context is infomratio about the background for Hush Puppies as it is involved in developing technologies that helps to make the shoe more comfortable and worry free. method of creation is that from website's I have seen it has become very popular from time to time

Actvity 2

                          Acorns Children's Hospice

Company Background

Acorn's children Hospice is a charity that is registered and likes to offer care and support to life limited children and their families across the West Midlands and part of the South West of England. they mostly have information about corona virus and other types of diseases.

Objective

To help create awareness for the CoronaVirus and the children that have been effected by it and many other diseases.

Target

Adults and teenagers

Men and females

Career being important to them

Want working people as it wants people to donate

Target audience

Males and Females aged around 16+. This is because around the age of 16 you are able to donate and the website would like for donations to happen and at the age is when you are able to donate some money. The purpose for this website is to help inform and show a clear message that these children need some help

Execution Requirements

Print

NUGUNES 1920

Task 1

From the national lottery video I have just seen called "This Girl can do What About You" I have noticed straight away  that the audience is for teengers and adults as in the video it is presenting sports and exercises and the effects it is having on all of them this specialises for teenagers as they are showing what teenagers get up to so hence why it is a perfect video for them as they will relate to the video so much and it also helps to appeal to the audience because of how it can motivate the audience into pursing the activities that are being shown inside of the video and helps it to become more appealing for teenagers and adults in general. Adults relate to this because it makes them feel as if they would want to do sports as it very fun and energetic to be a part of essentially.  the mood and tone is a very energetic lively tone towards the whole video. The mode of address varies because it does use the camera in a very effective way as it uses many camera angles and camera shots to make the audience feel as itf they are there and taking part in the activities shown leading to why it is so appealing for the target audience. For example there are texts that appear on the screen such as "Sweating like a Pig" "feeling like a fox" and "Deal with it" whilst these texts come on the screen it shows the mode of address as if these words help to appeal to the audience. In terms of the cinematic techniques that help to show meaning because of how they are shown there are shown with slow motion and camera shots such as close up shots, establishing shot, dolly shot, high angle, low angle. These help to create a positive meaning towards the audience because it inspires the audience to exercise and the target audience such as the teenagers and the adults to be doing amazing things with there bodies.

In the "Get Active TV Campaign" video I have just viewed the audience will be mainly adults as adults like to just be able to sit around a watch TV and not get active as in the video is shows many adults just relaxing whilst in the chairs so this presents the chairs to be a good and relaxing for the adults resulting to them possibly buying one. it will appear to the audience as it shows them all to be having a great time nice and a calm vibe. It creates a relaxing mood and a positive feel for the audience as it makes them want to be apart of what they're doing which is then good as the mode of address helps this to happen as just like the previous video it uses the camera to make the audience feel engaged.  Also in terms of the mode of address it is similar o the pervious video because of the quotes that is trying to promote the actual purpose of the actual video such as : "Go on Get out Of Your Armchair" this quote connotes even tho is showing the adults playing football in the chairs you can't be in your chair all the tim so the go on get out of your armchair is trying to show the audience that they should get active instead of being in the chairs all the time relaxing so it is appealing to the adults watching this as they will look at this (especially the lazy ones) as it will encourage them to get active. The cinematic techniques will vary as many camera angles sre presented in the video to help create a positive meaning because these angles help the video to be more entertaining as if it was only one camera angle it would be boring for the audience to view.

Task 2

10 hours for research

preparation for six hours

research includes primary and secondary into the target audience and their products

shouldn't be submitted no later than the 15th January 2019

information I need to take down:

deadlines

get stats and statistics

read the brief clearly taking all the details in

widen my research on the topic of why exercise is important

activity 1 hour

activity 2 1 hour

activity 3 2 hours

activity 4 2 hours

checklist:

• the importance of health and exercise
• benefits of being healthy
• disadvantages of not being healthy
• use rhetorical questions
• effects on your health
• use pictures
• motivational pictures and speeches
• getting your point forward

If I was to complete this exam I would choose a promotional video as I see this as the best option for this type of brief as a promotional video as it helps to show the lifestyle towards the audience. This then leads to the audience having an insight of a great platform and helps to generate an interest for everyone watching the video.

pass student

The pass student didn't justify the reasons as to why they would like to use a promotional video, the information that was said was quite basic. Also the information included for the checklist wasn't very reliable and if your are mentioning this serious topic you have to know what you are talking about to then be convincing which is why I think this mark was given to this student.

merit student

needed to explain the primary research in a more developed way just like the secondary research. as it included a survey it helps to interact with the audience. an area that can be improved for this student would be to then target this type of work at everyone including adults, teenagers children families etc.

the distinction student

this student gave more longer responses and more points which is then very good as it shows many ways of how people can be supported on losing weight. Another positive I've noticed with their work is that they talked more about the future generation which than present that are keen to then change society and what they care about for this topic.

the pass work is mainly just speaking about the check points and the distinction mark helps to show your point more effectively, language skills, using many different techniques to capture with the audience. Building a picture for the minds of the audience and being very straight forward with your points.                                                                                                                      

Practice Rationale

Platform of Production

The commission I have decided to use is the promotional video. I believe a promotional video is the best commission to use for this type of brief as it is the one where it will be able to stick in the audience's minds and they will be able to visualise the video at anytime. "Move it" shows a more healthy lifestyle towards the audience as it allows me to reach my target audience in an effective way because it's the best way to promote and put across a campaign that encourages the target audience to then improve there lifestyle and make it more healthier. The target audience presents how many people in the world are struggling to become healthier as they are not doing enough exercise.This then leads to be a good approach towards the audience. When it comes to platforms as it is a promotional video, I would first put it on one of the most platforms such as YouTube. The promotional video can generate a wider audience and this can then be followed with other social media platforms. Also as it presents us with a message to then exercise, YouTube would be a great platform to help promote and motivate other people to begin working out. As approximately the promotional video has to be six minutes it would be key for a video to be made to really generate an interest towards the audience.

Target audience

When it comes to the target audience whilst looking at the brief, the audience can be targeted at practically most of the people who don't exercise at all or even often. As this promotional video can help give the audience a motivational way of wanting to go and exercise. In the brief, I can recognise it should have a  focus on Women only because in England this is where Women would actually pay attention and view the video being shown around. This can create a fantastic platform to help them respond in a positive way. The idea of a promotional video is that it shows the different aspects of how exercising can improve you mentally and physically and how it changes the mind-set of a group of people in an engaging way. This then leads to assisting women.

Secondary Research

When it came to my secondary research I chose to look at two different promotional videos to do with promoting exercise, one video specialised for women and the other video specialised for men.  I have collected this information to get ideas for my audience and promotional video.

The first example video I used was called "This Girl can" this was a campaign that was developed to help promote sport amongst many women. it is presenting sports and exercises and the effects it is having on all of them this is specialised for teenagers as they are showing what teenagers get up to so hence why it is a perfect video for them as they will relate to the video so much and it also helps to appeal to the audience because of how it can motivate the audience into pursing the activities that are being shown inside of the video and helps it to become more appealing for teenagers and adults in general.

The campaign was very successful with the motivational messages such as "Sweating like a Pig" and "feeling like a fox". these texts appear on the screen to rally give the video a sense of empowering women to keep staying fit more and more. million lesson than around the age of 15-50  year old who are women then take part when compared with men, despite at least 70% want to be more active than normal. There idea was to make an empowering video which doesn't put women own for the lifestyle they currently they live in but it is to make sure all omen have fun and enjoy themselves.

The second example i have chosen is "Get active" This is a TV campaign to help people get out of their chair and stop being lazy. the video is aimed at a different approach towards "This girl can" as it can be argued to be more negative than positive towards the viewers because the men are shown to be lazy, in comparison to the women who are presented to be active and lose weight.

Primary Research

For my primary research I generated a questionnaire and sent it around on social medias such as Twitter,Snap-chat and Instagram. I even gave the public the questionnaire as well to see there point of view to get an overall of many different results. the reason i have done a questionnaire is because it helps to generate a good amount of people from different age ranges. I was able to gather 50 responses from the general public and the social media platforms and this is what the questionnaire included:

Q1: Which age are you

14-18:17

19-26:18

27-35:33

36-40:14

40+:20

Q2: How many times do u often exercise?

daily:30

weekly:32

monthly:23

Q3:

if you don't exercise how comes?

so women don't have enough to fit exercising into there schedules

Q4: Do you find exercising fun?

yes:54

no:30

Q5: if not why?

some people don't have access to the gym and don't have a plan or the commitment to actually go and exercise

Q6: How do you travel to work or school?

walk:11

Bus:30

Car:28

Q7: do you like sports?

yes:35

no:20

would you go to the gym in a group or by yourself?

group:45

separately :34

From the research I have obtained, I have developed my understanding on how other audiences think towards exercising and I will present this in my promotional video having many different angles for many different audiences, so I am not targeting one specific audience as that can then be boring because of how different angles will help the promotional video be enhanced more. 

Understanding the commission

From the commission, I understand that I am supposed to promote towards a wider audience as the target market should expand as well to then spread positive messages about healthy living whilst exercising and showing ways it can affect your body. The target market research will be based on women as women have a demographic group that hardly participate in any exercise at all. The organisation 'Move it' is to help present a campaign to promote a way of living much healthier as they are an upcoming organisation to really demonstrate the best aspects of exercising.

The main theme I will like to show is determination and hunger as you need these two aspects to be able to start exercising. Also using mental health is an engaging way to show towards the platform how working can affect all types of people and how it changes there whole mind set. From Research I have gathered, it is around 40% of people who are over-weighted, these are the people who have suffered with mental health problems as they find it impossible to find a platform that they will relate to as the audience may  not want to watch it anymore.

As I have established throughout the brief, the goal is to target an audience who are struggling to exercise or who don't exercise at all, throughout the campaign our aim is to motivate and target a secondary audience, people who lack determination and motivation as they want a big change in their life. The age I will be aiming towards will be women who are middle aged, these are the women who will need to exercise more who may be mothers that never have enough time, women that have never had any time to work out as some of the women in the UK are over weighted and exercising will be perfect for them. My campaign is targeted at many people who are not able to use gym or who don't have any type of gym membership and find it difficult to be able to maintain working out. 

Ideas Generation

My first Idea that I had was as a promotional video has to be at least 6 minutes, I would of liked to show professional men and women who go to the gym regularly and compare it towards the new men and women who are only just starting to go the gym, so the audience can see both sides in the video and it can determine them even more because of how they can instantly tell the difference and they can see how motivated people are.This comparison helps to show the benefits and negatives towards exercising daily.

My second idea would be a video that starts off with men and then later on, the point of focus changes and women start to work out. This shows there is equality inside of the video because of how both genders have been shown to then present how women exercise different from men and how men exercise differently towards women. These men and women at one point in the video they start to exercise with each other to help show the equality side between both of the genders in the video. This assists towards showing what the best outcomes are and the worst outcomes when men and women train together.

My third idea would be many kids around the age of 10-15 are all exercising (boys and girls) using equipment that is then suitable for them. as the years go on the camera inside of the video then follows them as they keep going back to the gym more it represents how exercising has had a major impact on there life, it can show towards the target audience that you are able to start working out effectively from any suitable age from 10-15 years old.

Final idea:

My final idea would professional men and women who go to the gym regularly and have a comparison to the starting people who have only just started going to the gym. as the audience will be able to see both sides and be motivated either way as it can lead to them wanting to start to exercise audience seeing both sides can show how it affects your body more and what effects it obtains on your body when the audience sees this they can feel as if they want to be apart of this and it engage them more and more.

I believe this will the best to meet the criteria because of how it presents how many people are able to exercise and how it affects them mentally and physically as having two different types of people exercising really gives an insight of how people keep fit whilst they are at the and it can also lead to them wanting to purchase the equipment in the gym, so if they don't have any access towards gyms or memberships they can then purchase the equipment's people have used in the video as a solution.

In my opinion, this helps to fit best within the goals and objectives of the brief that is given as it promotes a positive message to the lower demographic of people in the UK who work out. The target audience would be middle aged men and women so I had to approach in a more suitable way where what I am promoting it towards good effect.

Activity 2

Task 1

• demonstrating effective knowledge 
• ideas linking to all requirements
• pitch being refined and structured
• highly persuasive
• imaginative insight
• potential of the commission

word count of 350

I would demonstrate effective knowledge by carrying out effective research to help me persuasively talk about my topic.

Activity 2

Pitch

From this brief, to help promote my chosen platform it would be a 6 minute promotional video. This promotional video is targeted at women who find it hard to take on an lifestyle that is active , so this video can help women and men start to exercise more as they can see how it effects you. The video itself will be presented on my website on the platforms such as YouTube Facebook and other social media platforms. 

My idea is that  for the first two minutes you will see professionals exercising, or in general people who are used to be doing exercise whether it is at home or the gym. The other 2 minutes will be people who never exercise at all and who are only starting to get used to the environment. Behind this, In the last 2 minutes I can use a split screen to be able to compare the two different women and men exercising and it helps to emphasise a different view whilst watching the video. The body language will help to differentiate how one's body is affected in a different way to another through the power of exercising.

The goal of this video is to come upon exercising and motivate people to be able to exercise. From research I discovered earlier, it is middle aged women who struggle to have the determination to work out. For this video to be a success, I used transitions and messages to really help my message get across from normal to a split screen as it shows the facial expressions for women and allows us to focus on the men and women at once

Overall, I say that the use of a split screen towards the end of the promotional video will be good as it shows it to be easier for the target audience to see what is going on. as I will have to ensure I use the right camera angles and the right camera shots to help my promotional video come to life and covey the right messages that are suitable for the brief